By David Holmes
This publication deals an creation to verbal exchange thought that's acceptable to our post-broadcast, interactive, media surroundings. the writer contrasts the `first media age' of broadcast with the `second media age' of interactivity.
Communication Theory argues that different forms of conversation dynamics present in our on-line world call for a reassessment of the methodologies used to discover media, in addition to new understandings of the ideas of interplay and neighborhood (virtual groups and broadcast communities).
The media are tested no longer easily by way of content material, but additionally when it comes to medium and community types. Holmes additionally explores the diversities among analogue and electronic cultures, and among our on-line world and digital reality.
The e-book serves either as an higher point textbook for brand spanking new Media classes and an excellent basic advisor to realizing the sociological complexities of the fashionable communications environment.
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Additional resources for Communication Theory: Media, Technology and Society
Communication Theory: Media, Technology and Society by David Holmes