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By M. Umemura,R. Fujioka

Explores how British and eastern agencies have spoke back to globalization from a long term viewpoint. accommodates experiences from the 18th century and sheds gentle at the effect of the institutional surroundings, the effect of presidency and marketers, and the burden of ancient contingency in conditioning company responses to globalization.

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Comparative Responses to Globalization: Experiences of British and Japanese Enterprises by M. Umemura,R. Fujioka


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